Search Engine Optimisation (SEO) refers to the process of making a website or a page rank higher on Google. It is one of the most rewarding techniques used by digital marketers. Since, most people go to 1st site on their search results and a smaller number of people even make it to the second page of their search results, SEO becomes extremely important to carry out. Therefore, every digital marketer today needs to be informed about SEO benefits and the potential SEO has for a business.
The extent of SEO marketing service can’t even be expressed in a small article. However, let’s take a look at some of the SEO benefits:
- Organic discovery/search results:
Usually when you search something on Google, first couple of results are pay-per-click advertisements. Users are more likely to avoid those sites and click on organically ranked website links. Also, SEO is targeted and hyper-focused on the keywords that only the potential customers will search, so high-quality and relevant customers are likely to visit your site.
- Skyrocketing ROI:
Google has its own search engine algorithm that is in charge of the search results. This means the algorithm decides at which rank your site will appear, you don’t pay anything to appear first. You just need to update your keywords every couple of months according to your content and the algorithm will take care of the rest. 33% of the search traffic goes to the first result.
- High-quality traffic:
SEO leads to quality visitors on your site, the ones who are actually interested in your business as opposed to traditional advertising that advertises to everyone whether it’s relevant to them or not. Long-tail keywords really help, even though a small number of people search those, the conversion rate is higher due to greater intent.
- Long-term strategy:
SEO can take up to four to six months to show results in contrast to pay-per-click which usually shows results immediately. However, the effect of pay-per-click fades over time whereas benefits of SEO can be enjoyed for a long time. Even though SEO needs to be updated every 3-4 months, the results are compounded over a period of time.
- Better user experience:
Google doesn’t let pages that aren’t a good experience for visitors rank higher. It weeds out all the ones with too many pop-ups and ads and therefore, doesn’t want visitors to visit these pages as they are not relevant or well-created. The more accurate information your site is giving, the higher you rank and the more trust you gain helping you stay on top of the search results.
In conclusion, SEO plays an important role in digital marketing. A company that adopts SEO in their marketing strategy will almost always benefit from it in the long run. Gaining knowledge on SEO benefits could be your first move towards great success of your business.
